Sketch for an advertisement - for Károly Peitsik Photographer's Shop

Archive / Collection of Designs and Drawings

Accession Nr.: KRTF 697
Artist/Maker:
Csányi, Károly (1873 - 1955) / designer
Date of production:
1902
Place of production: Budapest
Inscription: CK
Materials: paper
Techniques: Indian ink
Dimensions:
height: 34 cm
width: 24,3 cm
The drawing was in the catalogue of the 1902 Christmas exhibition of the Society for Applied Arts. It was one of the advertisements that provided publicity for the exhibiting or sponsoring companies. The work of the young architect, Károly Csányi was among famous artists', such as Sándor Apáti Abt, Ferenc Helbing, Aladár Kriesch, Géza Maróti (Rintel), Oszkár Tarján (Huber) or Ede Wigand. The advertisement filled a whole printed page in the catalogue, its top third decorated with a drawing that radiates sensual humour. It is a cartoon of the Arcadian idyll so popular at the turn of the century: the photographer, as a voyeur hidden in a faun figure, is watching the careless, yet appealing gesture of the wonderful nymph. The drawing made use of monochrome print technology. The dark patch of foliage on the two sides are framed by stressed, double borders. The hand-drawn letters in the bottom field are aligned to the left. However, it lacks the text originally planned on the right side, making the originally symmetrically arranged composition asymmetrical.

Literature

  • Szerk.: Szilágyi András, Horányi Éva: Szecesszió. A 20. század hajnala. (Az európai iparművészet korszakai.). Iparművészeti Múzeum, Budapest, 1996. - Nr. 9.283 (Lichner Magda)